TABLE OF CONTENTS/Flowers for Sale
I. WELCOME TO THE GARDEN. Pick $l00 worth of cut flowers and realize just how quickly they will reappear. What this book is about, how it will be presented, and where it fits in a larger picture.
II. A FLOWERY IDEA. Looking at how flowers are sold in the neighborhood, and finding a first niche for your garden fresh flowers.
III. FIRST STEPS TAKEN. The six steps in a bouquet business. Choosing a location for sales, and selling the idea to the store. Arranging space in the store, and how to use it wisely.
IV. DETAILS, DETAILS, DETAILS. The partnership that was and wasn't. Equipment: rubber stamp to old refrigerator--and not much in between. So many ways to do things. Invoice books, terms, payments, licenses, tax write-offs.
V. COLLECTING FROM THE WILD. That special addition to bouquets and the fun of going out where the wild things grow. How to find out what you're doing and how to do it well. Being careful. Having fun.
VI. HARVEST AND CONDITIONING. From the old days of scissors and water to the new days of 6 month old "fresh" carnations. We keep it simple: water, cleanliness and a little powder power. Knowing when to cut and how. Buy or make your own preservatives.
VII. PUTTING IT ALL TOGETHER. Designing and arranging--the scary (fun) part. How to prepare. Supplies and space. How to price. Selling by the stem. Taking it to market. Dealing with the rejects.
VIII. OTHER WAYS TO SELL YOUR FLOWERS. Flowers for parties and weddings, plus edible flowers, and selling to florists. More talk of taxes.
IX. ISLAND FLOWER GROWERS. From inns to offices and restaurants, herb farms to roadside stands, flower cream to flowery pictures--more ways to sell your flowers.
X. TALKING FLOWERS. Getting out and talking to both growers and buyers in three states.
THE CUT FLOWER CATALOG
Associations
References
Seed Sources
Bibliography
Index
Book Order Information